A Review of Cunningly Clever Marketing by Andrew Wood ” The Standard for All Marketing Books Just Got Set

I’m going to do this review in reverse and tell you right now that Cunningly Clever Marketing by Andrew Wood is a must buy. Anything you need to know about marketing is in this book and Im shocked that these books are still in stock in Amazon. As of this writing they say there are only two left but more are on the way.

Now on to the review of the book. I got asked to read this book by an associate of mine. He had received a copy of the book for free by the people who actually run the Cunningly Clever Marketing website. They approached him and asked him to write a entire evaluation of the book and place it on his website to generate some interest since the book was just released earlier this year. Before he posted the evaluation he wrote on the website that he maintains, he wanted me to take a look at the book from and see what I thought about it. Well I have read the Cunningly Clever Marketing and will be upsetting him by posting a review of this book on my website before he gets it on his! First person to have the content on their site gets the most points right?

Anyway, the book is excellent. Ive read a lot of marketing books from all of the greats. Books like Ogilvy on Advertising, The 22 Immutable Laws of Branding and The Book of Gossage; they all set the standard which all new great marketing books are judged against. Well, add a new book to that list because Cunningly Clever Marketing deserves its rightful place right next to David Ogilvy and the rest of the Marketing Legends.

Why is this book so great? Well for one it takes all of the marketing strategies that have worked in the past and puts them into individual chapters that are extremely easy to read and understand. Literally almost every chapter in this book is no more than 2 or 3 pages long at most.

Another reason this book is great is the writing style of Andrew Wood. The book is self published so there are spelling mistakes like most self published titles, but Andrews writing style flows well and it is like the book is actually speaking to you. When I finished reading this book I felt like I spent a day in a marketing hospital and had an IV in me dripping pure marketing knowledge.

Andrew Wood has definitely earned the title of Marketing Legend and everyone who is in the profession of marketing or advertising needs to read this book because a this marketing book has just become standard reading criteria. This book will not only be helpful to people who are already in the marketing industry, but also people who run a local business or any other type of company. So what are you all waiting for? Go to Amazon, order the book, and get reading and applying the great marketing ideas contained within this book!

Travis James is a successful business owner and has sold 10 businesses before the age of 40. He now specializes in business consulting and marketing systems for small businesses. His new marketing system will be available in January of 2010. He can usually be found at many marketing conventions. Travis also reviews marketing books on occasion.